{"id":11753,"date":"2024-09-07T15:22:23","date_gmt":"2024-09-07T11:52:23","guid":{"rendered":"https:\/\/tesmino.com\/blog\/?post_type=e-book&#038;p=11753"},"modified":"2024-09-08T15:16:29","modified_gmt":"2024-09-08T11:46:29","slug":"mastering-structured-data","status":"publish","type":"e-book","link":"https:\/\/tesmino.com\/blog\/e-book\/mastering-structured-data\/","title":{"rendered":"\u062a\u0633\u0644\u0637 \u0628\u0631 \u062f\u0627\u062f\u0647\u200c\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631 \u06cc\u0627\u0641\u062a\u0647 (Structured data)"},"content":{"rendered":"<p>\u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 <span style=\"color: #ff0000;\"><strong>\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 (SEO)<\/strong><\/span> \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647\u200c\u0627\u0646\u062f. \u0628\u0627\u062a\u0648\u062c\u0647\u200c\u0628\u0647 \u0631\u0642\u0627\u0628\u062a \u0634\u062f\u06cc\u062f \u0628\u06cc\u0646 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u062f\u0631 \u0641\u0636\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f \u062a\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u06cc\u06a9 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0631\u062f\u0647 \u062a\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0628\u0631\u062c\u0633\u062a\u0647\u200c\u062a\u0631 \u062f\u06cc\u062f\u0647 \u0634\u0648\u0646\u062f\u060c \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u0631\u0641\u0639 \u06a9\u0646\u0646\u062f \u0648 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 (CTR) \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u0646\u062f.<\/p>\n<p>\u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u062f\u0631 \u0642\u0627\u0644\u0628 \u00a0Rich Snippets \u060cKnowledge Panels \u060cEvent Listings \u060cReview \u0648 FAQ Snippets \u062f\u0631 \u0635\u0641\u062d\u0647 \u0646\u062a\u0627\u06cc\u062c \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u0635\u0648\u062a\u06cc (Voice Search) \u0627\u0647\u0645\u06cc\u062a \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0631\u0646\u062f.<\/p>\n<h2>\u062f\u0631 \u0627\u06cc\u0628\u0648\u06a9 \u062a\u0633\u0644\u0637 \u0628\u0631 \u062f\u0627\u062f\u0647\u200c\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u200c\u06cc\u0627\u0641\u062a\u0647 \u0686\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0646\u06cc\u0645:<\/h2>\n<p>\u0647\u0631\u0686\u0646\u062f \u0628\u0627 \u067e\u06cc\u0634\u0631\u0641\u062a \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0628\u0647 \u0646\u0638\u0631 \u0645\u06cc\u200c\u0631\u0633\u062f \u06a9\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u062f\u06cc\u06af\u0631 \u0627\u0647\u0645\u06cc\u062a\u06cc \u0646\u062f\u0627\u0631\u0646\u062f \u0627\u0645\u0627 <strong><span style=\"color: #ff0000;\">\u06f1\u06f7 \u0645\u062a\u062e\u0635\u0635 \u0628\u0631\u062c\u0633\u062a\u0647 \u062c\u0647\u0627\u0646\u06cc \u0633\u0626\u0648<\/span><\/strong> \u06a9\u0647 \u0646\u0638\u0631\u0627\u062a \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0622\u0645\u062f\u0647 \u0645\u0639\u062a\u0642\u062f\u0646\u062f \u0647\u0646\u0648\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0633\u0626\u0648 \u0645\u0624\u062b\u0631\u0646\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0627\u06cc\u0628\u0648\u06a9 \u0646\u0633\u062e\u0647 \u062a\u0631\u062c\u0645\u0647 \u0634\u062f\u0647 \u0627\u0632<strong><span style=\"color: #ff0000;\">\u00a0&#8220;Mastering Structured Data&#8221;<\/span><\/strong> \u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u0633\u0637 <strong><a href=\"https:\/\/www.oncrawl.com\/ebooks\/mastering-structured-data\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"color: #ff0000;\">Oncrawl<\/span> (\u062f\u0627\u0646\u0644\u0648\u062f \u0646\u0633\u062e\u0647 \u0627\u0635\u0644\u06cc)<\/a> <\/strong>\u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<p>\u0647\u0645\u0686\u0646\u06cc\u0646 <span style=\"color: #ff0000;\"><strong>\u062a\u0633\u0645\u06cc\u0646\u0648<\/strong><\/span> \u062a\u0635\u0645\u06cc\u0645 \u06af\u0631\u0641\u062a \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0631\u0632\u0634 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0648 \u0628\u0627\u062a\u0648\u062c\u0647\u200c\u0628\u0647 \u0627\u0647\u0645\u06cc\u062a \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639\u060c \u0646\u0638\u0631\u0627\u062a <strong><span style=\"color: #ff0000;\">\u062f\u0648 \u0645\u062a\u062e\u0635\u0635 \u0628\u0631\u062c\u0633\u062a\u0647 \u0627\u06cc\u0631\u0627\u0646\u06cc<\/span><\/strong> \u0633\u0626\u0648 \u0631\u0627 \u062f\u0631 \u0642\u0627\u0644\u0628<strong><span style=\"color: #ff0000;\"> \u067e\u06cc\u0648\u0633\u062a<\/span><\/strong> \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u062f \u062a\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0639\u0644\u0627\u0642\u0647\u200c\u0645\u0646\u062f\u0627\u0646 \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u062f.<\/p>\n\n\t\t<div class=\"box note  alignright\">\n\t\t\t<div class=\"box-inner-block\">\n\t\t\t\t<span class=\"fa tie-shortcode-boxicon\"><\/span>\u06a9\u062a\u0627\u0628 \u00ab\u062a\u0633\u0644\u0637 \u0628\u0631 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647\u00bb \u0628\u0647 \u062e\u0648\u0627\u0646\u0646\u062f\u06af\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0627 \u062f\u0631\u06a9 \u0639\u0645\u06cc\u0642\u200c\u062a\u0631\u06cc \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u0648 \u0646\u062d\u0648\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627\u060c \u062f\u0631 \u0633\u0626\u0648 \u067e\u06cc\u0634\u0631\u0641\u062a \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0628\u0647 \u062c\u0646\u0628\u0647\u200c\u0647\u0627\u06cc \u0641\u0646\u06cc \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u062f\u061b \u0628\u0644\u06a9\u0647 \u0627\u0647\u0645\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0648 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0622\u0646 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0627\u0645\u0631\u0648\u0632 \u0648 \u0622\u06cc\u0646\u062f\u0647 \u0631\u0627 \u0646\u06cc\u0632 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 Structured Data\u060c \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0637\u0628\u0642\u0647\u200c\u0628\u0646\u062f\u06cc \u0634\u062f\u0647\u200c\u0627\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u0627 \u0646\u0634\u0627\u0646\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0627\u0633\u06a9\u06cc\u0645\u0627 (Schema Markup) \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u0648\u0628 \u0627\u0636\u0627\u0641\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u062a\u0627 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u0635\u0641\u062d\u0627\u062a \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u0646\u062f. \u0645\u062b\u0644\u0627\u064b \u0627\u06af\u0631 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0622\u0646\u0644\u0627\u06cc\u0646 \u062f\u0627\u0631\u06cc\u062f \u0648 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0646\u0642\u062f \u0648 \u0628\u0631\u0631\u0633\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u062a\u0627\u0646 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0633\u062a\u0627\u0631\u0647\u200c\u0647\u0627\u06cc \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u0648\u062f\u060c \u0628\u0627\u06cc\u062f \u0627\u0632 \u0627\u0633\u06a9\u06cc\u0645\u0627 \u0645\u062e\u0635\u0648\u0635 \u0646\u0642\u062f \u0648 \u0628\u0631\u0631\u0633\u06cc (Review) \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n","protected":false},"author":424,"featured_media":11778,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"class_list":["post-11753","e-book","type-e-book","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tesmino.com\/blog\/wp-json\/wp\/v2\/e-book\/11753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tesmino.com\/blog\/wp-json\/wp\/v2\/e-book"}],"about":[{"href":"https:\/\/tesmino.com\/blog\/wp-json\/wp\/v2\/types\/e-book"}],"author":[{"embeddable":true,"href":"https:\/\/tesmino.com\/blog\/wp-json\/wp\/v2\/users\/424"}],"replies":[{"embeddable":true,"href":"https:\/\/tesmino.com\/blog\/wp-json\/wp\/v2\/comments?post=11753"}],"version-history":[{"count":16,"href":"https:\/\/tesmino.com\/blog\/wp-json\/wp\/v2\/e-book\/11753\/revisions"}],"predecessor-version":[{"id":11795,"href":"https:\/\/tesmino.com\/blog\/wp-json\/wp\/v2\/e-book\/11753\/revisions\/11795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tesmino.com\/blog\/wp-json\/wp\/v2\/media\/11778"}],"wp:attachment":[{"href":"https:\/\/tesmino.com\/blog\/wp-json\/wp\/v2\/media?parent=11753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}